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The company posted robust numbers for the third quarter, recording 27 percent YoY growth in revenue from operations, 15 percent increase in EBITDA and same store sales growth (SSSG) of 11 percent. The quarterly revenue and EBITDA stood at Rs 4658 million and 733 million, respectively, up from Rs 3680 million and 640 million in the previous year. The strong topline growth was also mirrored in PAT, which at Rs 417 million, delivered 14 percent YoY growth.Festive season shopping –

“We have an excellent manufacturing system and a fantastic customisation tool on our website. Recently, we launched another innovation of 3D body scanner for perfect measurements in our physical store. We are trying to work on recycled and wrinkle free fabrics for the future,” she adds.

How would you define your customer?

Setting the context for the story, Pallavi Burman, Head – Marketing, HRX shares, “The Indian active wear industry is currently estimated at a whopping Rs. 8500 crore. It is expected to continue growing at CAGR 12 percent and touch expected sales of approximately 6X at Rs. 54,000 crores by 2020.”

Indian Subcontinent, United Kingdom, Europe, North Africa and the Middle East.

Internet: The Game Changer

We put immense importance to leave a positive and sustainable imprint and hence, we are constantly looking out for technology to make garment manufacturing eco-friendlier. We also give value to recycling products.

The brand has been working towards this new promise through various exclusive collections over the last few seasons such as the Fabrics of India platform, Elements Collection and the 130s Basket Weave Blazers. The first collection to be launched under the new brand direction is inspired by the diversity, craftsmanship and techniques of Gujarat, a region that is recognized for its remarkable aesthetic sensibility and focus on sustainable living. Every garment in the collection has been constructed using natural, timeless techniques and 100% natural and biodegradable materials. The new identity will be reflected in the brand’s retail presence over the first half of 2019.

Sharing Hidesign’s sale from online channels, he says, “At present online contributes about 20 percent of our revenue. We ensure all collection launches are available in our physical as well as online stores, and in case a product is sold out online, we procure it from stores. Overall, we grew a little slower last year than expected both due to demonetisation and GST. We grew about 15 to 16 percent. This year we hope to grow above 20 percent. This year, Hidesign will be entering new airports that are now privatized for retail. Internationally, we are exploring new spaces such as Sarajevo, Indonesia and solidifying our presence in Kenya and Portugal and Spain. We are present in 24 countries and our products are available in over 2,000 stores worldwide.”

– WhatsApp shopping – Customers can now send their requirements through a WhatsApp message, get options and have the chosen product delivered to their doorstep

The brand is taking expansion slowly

The brand currently generates around 15 percent of its revenue from offline channels and expects the revenue to witness a 50 percent growth in the current financial year.

In an exclusive interview with IMAGES Retail, JP Shukla, Co-founder and CEO of 1-India Family Mart, talks about the thought behind starting his brand, the work that goes in catering to a small town, lower middle class audience and the company’s plans for the future.

There has been a global buzz around new technologies like Artificial Intelligence, Augmented Reality, Virtual Reality and Blockchain for some time now and the global Fashion industry has also moved in the last few years to adopt some of these in ways it firmly resisted for a long time. However, blockchain applications haven’t really seen much adoption by fashion organisations.

“We envisaged apparels will soon catch up with the boom in technology. We figured it would evolve to adapt more and more functions of the gadgets we use routinely, since apparels cover a wider body surface area,” explains Saumil Shah, Co-Founder, Sygnal.

Sindhu, who rose to stardom after becoming the first Indian woman to win a silver medal at the Rio Olympics, was listed as the world’s seventh-highest paid sportswoman on the Forbes list last year.

Another important component within a shoe is the insole. Traditionally the insole is made of petroleum based foams. Neeman’s also reduced the amount of petroleum based foam with a natural plant-based castor bean oil and recycled rubber.

As explained earlier, even relatively younger brands are impelled by core principles of innovation. Premium women’s wear fashion brand Samshék is a fine example. The brand believes that innovation is at the heart of the future of fashion and hence is driven by a policy that revolves around three Is – Innovation Immediacy and Individuality.

The brand is taking expansion slowly

Social Beat’s Digital Marketing Industry Report 2018 reveals the growing influence of digital marketing. It says that 68 percent of brands are currently using digital marketing in their promotional strategies, while less than 9 percent use print ads, radio and television.

It now has 71 stores across 30 cities like New Delhi, Amritsar, Mumbai, Pune, Kolkata, Bangalore, Chennai, Kochi, Bhopal, Kanpur, Hyderabad and Chandigarh among others.

The company has entered the country via 100 percent FDI. As part of its retail strategy the company will open shop in shop models in association with leading retailers across the country along with partnerships with leading e-commerce platforms and company website.

What is the future outlook of the women’s wear ethnic’s category and what will be its major drivers?

Being Human’s commitment to sustainability starts with their sourcing stage. The brand sources fabrics from mills that are known for their concern for the planet and its people. Moreover, it utilises cutting edge technology like laser and ozone to help it in reducing the use of harmful chemicals and wastage of water.

Moreover, mere claims or information is not enough to be trustworthy unless backed by detailed sequence of data on the complete value chain necessitated in wake of some or other global brand getting exposed of unethical sourcing or not being sustainable.